Everything Included in Our WordPress Builds

Platform & Approach

• When WordPress is ideal: marketing sites, blogs, landing pages, multi-page corporate sites, multilingual sites, and WooCommerce stores.
  
  
• When we recommend alternatives: heavy real-time apps or complex dashboards may suit Laravel/Next.js—still integrable with WP as a headless CMS.

Tech Stack & Architecture

• Core: PHP 8.2+, MariaDB/MySQL, OPcache enabled.
  
  
• Server: LiteSpeed/OpenLiteSpeed or NGINX, HTTP/2–3, Brotli/Gzip.
  
  
• CDN: Cloudflare (caching, image optimization, WAF).
  
  
• Caching layers: page cache + object cache (Redis) + browser cache.
  
  
• Codebase: custom theme (no bloat), child theme safety, minimal quality plugins only.

Design System & UX

• Custom design system: typography scale, color tokens, spacing, grid.
  
  
• Components: reusable sections (hero, stats, FAQs, CTAs, pricing, services).
  
  
• Mobile-first & touch targets: built for thumb reach and readability.
  
  
• Animation restraint: subtle micro-interactions, Core Web Vitals-friendly.

Content Model (Editing Experience)

• Gutenberg block patterns or ACF Pro for flexible sections.
  
  
• Custom Post Types: services, case studies, team, FAQs, testimonials.
  
  
• Role permissions: Editor, Author, Shop Manager with safe capabilities.
  
  
• Media discipline: auto WebP, lazy-load, named assets, alt texts.

Performance (Core Web Vitals)

• LCP: critical CSS, server push/preload for hero image & fonts.
  
  
• CLS: dimensioned media, font-display, stable UI.
  
  
• INP/TBT: defer non-critical JS, split bundles, avoid heavy sliders.
  
  
• Images: next-gen (WebP/AVIF), responsive srcset, modern lazy-load.
  
  
• Minification: HTML/CSS/JS minify & combine where safe.
  
  
• Database: index cleanup, transient control, cron hygiene.

Technical SEO (Built-in)

• Clean URL structure and logical content architecture.
  
  
• Schema markup: Organization, Local Business, Article, FAQ, Breadcrumbs, Product, Service, Review.
  
  
• Sitemaps & robots.txt best practices; canonical/OG/Twitter cards.
  
  
• Breadcrumbs & internal linking patterns.
  
  
• Multi-location SEO: location pages + LocalBusiness schema per city.
  
  
• Core Web Vitals as non-negotiable acceptance criteria.

Content SEO (On-page)

• Headlines hierarchy (H1–H3), semantic HTML5 sections.
  
  
• Copy framework: problem → solution → proof → CTA.
  
  
• Media SEO: descriptive filenames, captions, alt text strategy.
  
  
• Topical clusters: services, industries, FAQs, case studies.

Accessibility (WCAG 2.2 AA)

• Color contrast, keyboard navigation, focus states.
  
  
• ARIA roles and descriptive labels.
  
  
• Accessible forms with clear error states and success feedback.

Security Hardening

• WAF + 2FA for admins; reCAPTCHA on forms.
  
  
• Login rate limiting, hidden login path, strict roles.
  
  
• File perms (no 777), disallow file edits in dashboard.
  
  
• Auto core & plugin updates (staged), checksum monitoring.
  
  
• Regular backups (daily + offsite), restore drills.
  
  
• Secrets management: strong salts/keys, environment variables.

Multilingual & Localization

• Weglot / WPML / Polylang support with proper hreflang & sitemaps.
  
  
• RTL readiness, regional formats, translated slugs where needed.

eCommerce (WooCommerce)

• Product architecture: simple/variable, attributes, filters, quick view.
  
  
• Payments: Stripe, PayPal, Apple/Google Pay, Tap, 2Checkout, APS, etc.
  
  
• Shipping & taxes: zones, real-time rates, invoicing, VAT rules.
  
  
• Speed: fragment caching, checkout optimization, optimized search.
  
  
• Conversion: mini-cart, sticky cart CTA, upsells/cross-sells, coupons.
  
  
• Catalog UX: smart filters, compare, wishlist, reviews, Q&A.
  
  
• Integrations: ERP/accounting via API, WhatsApp order notifications, CRM/ESP sync.

Integrations & Marketing

• Analytics: GA4, events, funnels; server-side tagging (optional).
  
  
• Pixels: Meta, TikTok, LinkedIn, Pinterest with consent mode.
  
  
• Email & CRM: Mailchimp, Klaviyo, Brevo, HubSpot, Zoho, Pipedrive.
  
  
• Chat & support: WhatsApp, Tidio/Intercom, AI chatbot.
  
  
• Scheduling: Calendly/Meet links with conversion tracking.

Compliance & Privacy

• Cookie consent with granular categories + Consent Mode v2.
  
  
• Privacy policy & ToS templates aligned to your markets.

Hosting, DevOps & Workflow

• Environments: production + staging + (optional) sandbox.
  
  
• CI/CD: Git versioning, safe deploys, auto rollbacks.
  
  
• Uptime & monitoring: 24/7 ping + error logging + audit trails.
  
  
• SLA: updates, backups, security scans, and monthly reports.

What You Get (Deliverables)

• Custom theme + pattern library
  
  
• Page templates (Home, Services, Case Studies, Blog, Contact)
  
  
• Performance budget & Vitals report
  
  
• SEO baseline (schema, sitemaps, indexing checks)
  
  
• Security hardening + backup plan
  
  
• Editing guide & 1–2h handover training