Our Role & Strategy:

Pegasus Agency collaborated with Al Shatti Kuwait to craft and execute a dynamic social media strategy tailored to the construction sector and Kuwaiti audience:

• Visual Storytelling: Developed a strong visual identity—showcasing high-quality project photos, behind-the-scenes building processes, and craftsmanship in progress.
  
  
• Content Calendars: Strategically planned posts for milestones like project launches, progress updates, industry insights, and community engagement.
  
  
• Platform Optimization: Focused on LinkedIn and Instagram to reach architects, developers, and homebuyers with targeted messaging and content formats.
  
  
• Audience Engagement: Ran interactive campaigns (polls, Q&A, site walkthrough videos) to build trust and transparency.
  
  
• Ad Strategy & Targeting: Launched sponsored posts targeting contractors, real estate professionals, and potential clients in Kuwait to increase aspirational reach.

Impact & Results:

• Boosted Brand Awareness: Achieved a significant increase in followers and post impressions across LinkedIn and Instagram.
  
  
• Demonstrated Expertise: Positioned Al Shatti Kuwait as an authority in construction excellence through authentic storytelling and project showcases.
  
  
• Enhanced Client Trust: Real-time project updates and behind-the-scenes content improved credibility and client confidence.
  
  
• Lead Generation Opportunities: Engagement with project content led to inquiries from architects, developers, and high-value clients.

Key Takeaway:

By blending compelling visual content with targeted strategy and engagement, Pegasus transformed Al Shatti Kuwait social media from a corporate afterthought into a thriving platform that enhances brand authority, fosters engagement, and opens doors for new business.